Experience Hendrix Awarded $3.2 Million Judgment in Vodka Lawsuit
Trademark Infringement Ruling Leads Dieffenbach, Electric Hendrix, LLC To Consent to Major Damage Award

SEATTLE--Today, Seattle-based Experience Hendrix, L.L.C. and Authentic Hendrix, LLC, owners of Jimi Hendrix music, trademarks and licensing rights, won a key legal victory in the trademark infringement case against Craig Dieffenbach and Electric Hendrix Spirits, LLC.

Experience Hendrix and Authentic Hendrix filed a lawsuit in 2007 charging that Dieffenbach and his companies had infringed on Jimi Hendrix trademarks in an unauthorized, tasteless promotion of "Hendrix Electric" brand vodka.

United States District Court Judge Zilly today entered a $3,200,000 judgment against Dieffenbach and his companies for their unlawful conduct.

The Court also permanently enjoined Mr. Dieffenbach and his companies from commercially using any Jimi Hendrix products and directed that all their distributors and licensees immediately pull the vodka and other infringing products from the market and cease all related advertising.

"We are gratified that justice has been served. Mr. Dieffenbach has been held accountable for his unlawful actions and prohibited from ever again infringing our Jimi Hendrix trademarks," said Janie Hendrix, CEO of Experience Hendrix. "This judgment recognizes our family's long-standing commitment to preserve the Jimi Hendrix legacy and artistic vision."

This Federal enforcement action began in March 2007, when Experience Hendrix and Authentic Hendrix charged Dieffenbach and his companies with gross infringement against Jimi Hendrix trademarks and related property rights. Experience Hendrix alleged that Dieffenbach intended to deceive the public into believing that the Jimi Hendrix family companies had authorized the sale of vodka and other infringing products. This victory is a complete vindication of Experience Hendrix and Authentic Hendrix's exclusive ownership of Jimi Hendrix music, trademarks and licensing rights.

About Experience Hendrix and Authentic Hendrix:

Experience Hendrix, L.L.C. and Authentic Hendrix, LLC, are the family owned companies entrusted with preserving and protecting the legacy of guitar legend, Jimi Hendrix. Through celebrating Hendrix's artistic and cultural contributions worldwide, Experience Hendrix, L.L.C. and Authentic Hendrix, LLC pioneer the standard for managing the name, likeness, image and music rights of a gifted musician and artist.

For more on the life of Jimi Hendrix and corporate information about Experience Hendrix, please visit www.jimihendrix.com.

Press Inquiries:
Edelman
Evan Pham, 206-268-2252
evan.pham@edelman.com

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