It was a televised event witnessed by nearly 90 million people around the globe. While the Super Bowl game itself is what the majority of viewers tuned in for, it is the commercials shown throughout the event that keeps everyone talking for weeks after the "pigskin classic" comes to an end.

In a world where television commercials are often considered the bane of television's existence, we've all become accustomed to embracing commercials during the Super Bowl and consider them part of the event itself. The commercials shown this year as part of the CBS telecast of Super Bowl XXXVIII have generated considerable negative emotion in the media world since their debut.

While a high percentage of commercials delved into the world of erectile dysfunction, crotch biting, screaming wives and flatulence, one extremely creative spot was dubbed "the coolest commercial of the night" - the Pepsi commercial featuring an 11-year old James Marshall Hendrix making a history changing choice between Pepsi and Coca-Cola.

"Whew . that was a close one."

As media watchdog Jack Myers reported in his popular newsletter The Jack Myers Entertainment Report on February 2nd, "collectively, yesterday's new commercials were somewhat disappointing. With the possible exception of one Pepsi spot, there wasn't a single ad unveiled during the game that will likely be remembered as anything special, if remembered at all in the weeks, months or years ahead."

Despite the Janet Jackson/Justin Timberlake "wardrobe malfunction" grabbing most of the headlines from the event, it was the Jimi Hendrix/Pepsi collaboration that Myers explains as being the one commercial "that has the best chance of becoming a classic." In addition to the lofty praise of the commercial, Myers said the commercial was the only advertisement to earn a 5 Jack Rating which he explains as "Wow! A commercial I want to watch and it might even influence me"

Created by ad agency BBDO Worldwide for the Pepsi-Cola Company, the Hendrix/Pepsi commercial debuted during the Super Bowl XXXVIII telecast and is scheduled to air continually over the next 12 months. Stay Experienced!

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